Microsoft 365 : SharePoint Online and LinkedIn post integration options / approaches

Hi All,
Greetings for the day!!!
Background
- Our management wants to show some specific posts from Linked In to on our SharePoint online modern page of communication site
- So we started evaluating / googling how we can achieve this and hence this article
- As such there is not much options or easy way to do it but sharing our findings
Details
Here we have couple of options as
OPTION 1 : Through Link component / WebPart on SharePoint online modern page
- Navigate to LinkedIn site – https://www.linkedin.com
- Navigate to post which we want to show on our SharePoint site page
- Click on three dots (…) which are appearing at right side and select option “Copy link to post” as
- Once we copied the link, we will navigate to our SharePoint site and page where we will show LinkedIn post
- We will edit our SharePoint page, and add “Link” component / webpart as
- Click on “Edit” option to add “Link” component
- As shown in below fig, click on “+” sign of section to add “Link” component
- As we click on “+” icon as shown in above fig, webpart toolbox will open
- Search for “Link” as shown in below fig
- From “Search results” click on “Link”
- “Link” component will be added on the page
- As we add “Link” component on page, it will ask to add URL which we want to show
- Here we will paste URL / LINK which we copied from LinkedIn
- As we paste our copied link from LinkedIn, it will show the preview
- “Republish” the page
- Following is the published page and view of “Link” component

PROS of this approach
- Very easy only couple of minutes job
- Easy maintenance and we have full control – which post show, when to remove the post from our SharePoint site
- If frequency of posts to show LinkedIn posts is less, then this approach is useful
CONS of this approach
- Manual approach – each time we need to go to site and update
- If frequency of posts to show LinkedIn posts is more, then this approach is bit time consuming
Option 2: Add and LinkedIn icon and link to our company page
- We can add “LinkedIn” icon (social media icons) on our SharePoint page and link to our LinkedIn company page as shown in below fig – Social media icons on following site
- Most of the SharePoint sites follow this approach.

- To add those icons and links we can use “Quick links” component / web part

Thanks for reading the article !! Please feel free to discuss in case any issues / suggestions / thoughts / questions !
HAVE A GREAT TIME AHEAD !!! LIFE IS BEAUTIFUL 🙂
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